Effortless Smartphone Barcode scanning

Nowadays, barcode detection requires the user pointing carefully. We have developed a technology less dependent on this accuracy: Thanks to Wooptix's technology, users can point loosely and the algorithm will do the rest.


"Barcode scanning inside our smartphones helps people and retailers combining all advantages from Offline and Online channels"
Javier Elizable: Co-founder

Barcodes are synonymous with company supply chain operations such as asset identification, visibility, and track-and-trace duties.

This digitization of physical products is relevant for product information search, merchandise returns, product recalls, traceability and, moreover, offers visibility throughout the supply chain.

Keeping track of individual products/SKUs and efficiently getting them into the hands of consumers is now possible using data storage tags such as barcode labels and data capture solutions such as barcode scanners.

Wooptix has developed the technology required for checking efficiently the barcode no matter how cornered, tilted or slanted it is. Our company also managed to streamline the underlying heavy math computations whilst now is possible to track barcodes without compromise and in real time.

Smart devices applications capable to decode barcodes by using the incorporated camera and processing power available in the device are already available, but those applications operate usually as decoders exclusively, this is, the barcode is expected to be just in front of the camera, aligned to it and at precise ditance. Another possibility is that the barcode may operate with less restrictions, accepting any image everytime the barcode is visible with enough resolution.

In this latter case, there is a barcode stage of localization within the image previous to decoding, so the pixels line where the barcode intensity profile has been imaged needs to be established before the decoding stage. In case of just decoding, the region to be decoded normally is a raster line in the center of the picture.

With a smart mobile device, such as a smartphone or tablet, equipped with a camera and appropiate processing capaciy, and using the algorithms defined in our patent, it's possible to compute in milliseconds the Wooptix transformation of the gradients in the image being captured. This achievement helps locating and decoding extremely quickly.

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Who can make use of this?




A stunning 95% of people "want to be left alone in stores", a new study found. Additionally, 85% would rather use a scanner to find out the price of an item than be forced to ask another human.

In other words, we used our astrophysics algorithms in order to patent a fast transform that allows smart devices, such as smartphones, to locate and decode one dimensional codes from many angles and many more orientations unlike the common laser scanners

Javier Elizalde