Smartphone barcode reading, effortless

Nowadays, barcode detection demands a certain degree of targeting from the user. We have made technology less dependent on this. With Wooptix's technology, you can aim loosely and the algorithm will take care of the rest.


"Barcode reading inside our smartphone is going to help people and retailers by bringing together all benefits from Offline and Online channels"
Javier Elizable: Co-founder

Barcodes are synonymous with company supply chain operations such as asset identification, visibility, and track-and-trace duties.

This digitization of physical products is central for product information lookup, merchandise returns, product recalls, traceability, and offering visibility throughout the supply chain.

Keeping track of individual products/SKUs and efficiently getting them into the hands of consumers is possible using data storage tags such as barcode labels and data capture solutions such as barcode scanners.

Wooptix has developed the technology necessary to look the right way at the barcode no matter how cornered, tilted or slanted it is. We have also managed to streamline the underlying heavy math computations so that it's now possible to track barcodes without compromise and in real time.

Smart devices applications that can decode barcodes by using the incorporated camera and processing power available in said devices already exist, but those applications operate usually exclusively as decoders, in the sense that the bar-code is expected to be just in front of the camera, aligned to it and at precise ditance; or, may operate with less restrictions, and accept any image where the barcode is visible with enough resolution.

In the last case, there is a stage of localization of the barcode within the image previous to decoding, so that the line of pixels where the intensity profile of the bar-code has been imaged needs to be established previous to the decoding stage. In case of just decoding, the region to be decoded normally is a raster line in the center of the picture.

With a smart mobile device, such as a smart phone or tablet, equipped with a camera and appropiate processing capaciy, and making use of the algorithms defined in our patent, it is possible to compute in milliseconds the Wooptix transform of the gradients of the image being captured. This achievement enables to locate and decode very fast.

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Who can benefit?




A stunning 95% of people "want to be left alone in stores", a new study found. Additionally, 85% would rather use a scanner to find out the price of an intem than to be forced to ask another human.

In other words, we have been able to use of our astrophysics algorithms to patent a fast transform that allows smart devides like smartphones, to locate and decode one dimensional codes from many angles than common laser scanners and many more orientations

Javier Elizalde